Aviva Travel Insurance
Insight
Whilst 77% of the population believe in a ‘higher power’, 43% refrain from buying travel insurance.
Strategy
Have faith in Aviva.
The Last Orders renaissance style billboard.
Billboard
Horoscope Hotline will infiltrate the mystic world.
Activations
Guerrilla
Ladders will be placed over escalators and those who travel through them will be given premium rates on their travel insurance to fight off the bad luck.
