AVON
The majority of suncreams have only been tested on white skin. This makes the BIOPC community less likely to wear it due to the chalky residue it leaves behind.Avon create Shade: A multi-tonal suncream designed and tested on coloured skin.
Product
As people in the BIPOC community often find signs of skin cancer later on than those with a white skin tone, Avon create a bottle that promotes regular full body checks. It will include instructions for how to check your moles and what irregularities to look out for.
OOH
Prints will have bold phrases highlighting the key misconceptions to do with BIPOC skin and its exposure to the sun.
