Lenor

Insight: Lenor keeps sheets fresh for a week.
Strategy: They were only meant to stay one night.

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Print advert of a squatters notice.

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TV Advert involving a middle aged man who was
a french exchange student but never left.

 
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There would be a verification tick on Airbnb hosts that use Lenor, warning them that they’ll need more than one night.

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Pop-up advert that would activate when someone booked
a one night stay on Airbnb at a venue that used Lenor