ZSL- London Zoo
Insight
Without donations from the public, the animals at the zoo will die.
Strategy
Without you, we’re stuffed
Taxidermied animals would be left around London.
Guerrilla
Horoscope Hotline will infiltrate the mystic world.
Activations
Guerrilla
Ladders will be placed over escalators and those who travel through them will be given premium rates on their travel insurance to fight off the bad luck.
