National Fitness Day

Created with Lauren Meiszner

During my placement at Bourne Creative Agency, we were tasked with creating and pitching a campaign for National Fitness Day.

National Fitness Day is a campaign designed to encourage the general public to be more active.

Insight: Sports campaigns frequently portray fitness on an athletic level which is unrealistic to the general public.
Strategy: What’s your Wembley.

Magazine Adverts

Billboard Adverts

Website Design

Merchandise Design

Email Design