One Minute Briefs

Selling 2021

Featured in Shots Creative. Read it here.

Brief: Advertise 2021
Idea: 2020’s events weren’t cancelled they were rolled over to 2021.

Royal Mail

Covid-19 has resulted in changing rooms closing making customers more cautious about buying clothes. Royal Mail will create free postal return carrier bags to make the process safer and easier.

Marine Conservation Society

A response to the compulsory mask law that came in on the 24th July. We collaborated with the Marine Conservation Society which featured them on their socials and in an article.

One Minute Briefs is an acclaimed Twitter account within the advertising industry that broadcasts a daily brief to create an advert for a specific item, brand or cause within one minute. One summer, Charlotte challenged herself to enter every day to improve her idea generation and copywriting skills.

Below are three parts of my winning entry for
Creative Equals that was in partnership
with D&AD New Blood Festival.

After successfully entering the majority of the
summer's One Minute Briefs daily challenges,
She was invited to give a one-minute speech at the
One Minute Briefs Live event and awarded
One Minute Briefs Newcomer of the Year.

After being shortlisted for her National Vegetarian Week entry,
Charlotte was published in The Vegetarian magazine. The entry is circled.

More One Minute Brief Entries