PlayStation5

Insight: Girls feel second best to their boyfriends Play Station.
Strategy: He’s in a better place now.

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When a boyfriend orders a PS5,
their girlfriend is sent sympathy flowers.

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Missguided and PS5 collaborate to create black ‘mourning’ merchandise.

The merchandise would only be accessible via a link that is sent to the girlfriend after her boyfriend purchases
a game via the PS5.

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Playstation5 Launch would be a funeral style event where attendees would have to wear black.

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Obituaries would be published in Women’s Magazines

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Graveyard activation outside entertainment stores,
such as Game and CEX.